The founder

Alexia Leachman.

Founder of Head Trash. Developer of Head Trash Clearance. Author of four books on emotional clearing and birth fear. Therapeutic coach and Growth Architect with a sixteen-year track record of building tools other people can use.

I clear what's running people. Fast. With measurement built in. And I build the systems that let everyone else do the same thing — without me in the room.

Alexia Leachman, founder of Head Trash
Alexia Leachman — Founder & Growth Architect

For the skimmers

TL;DR.

Alexia Leachman has spent 16+ years developing Head Trash Clearance — a self-led emotional healing method now used in hundreds of 1:1 cases and taught to practitioners internationally.

She's the author of Clear Your Anxiety For Good, Betrayed By Your Biology, Clear Your Head Trash, and Fearless Birthing. She hosts the Head Trash and Healing Show podcast (200K+ downloads) and previously hosted Fear Free Childbirth (2M+ downloads). Her work has been featured in Psychologies Magazine, BBC, MailOnline, Huffpost among others.

A former head tutor at Oxford University, Alexia was offered significant investment in the business, but it didn't work out — the deal required handing over IP across the books and the practitioner training, and that wasn't a trade she was willing to make. So she kept building it on her own terms.

Today, she works as a therapeutic coach and Growth Architect — running a 1:1 practice with leaders, founders, performers, and serious self-healers, while building the structures that let the method work at scale: the Clearance Club, the wound healing programmes, the Ladder of Growth, and the international practitioner training pathway.

Before Head Trash, she spent 15 years in sales and marketing — including 10 years in retail and FMCG, where she fixed failing brands and led a management buyout. That commercial background runs through everything Head Trash does. The systems. The measurement. The rigour.

Alexia's based in the south of France with her partner and two teenage daughters.

16+ years
Developing the method
4 books
On emotional clearing & birth fear
2.2M+
Combined podcast downloads
Oxford
Former head tutor, digital marketing

As featured in

Psychologies Magazine BBC BBC Radio 5 Live MailOnline HuffPost Sky Red Online Metro Closer ABC Radio

The founding story

Why this exists.

It started with a pregnancy.

In 2009, I was pregnant for the first time and discovered I had massive fears around pregnancy and birth — bigger than anyone around me seemed to think were normal. I was already in a difficult place: depression, anxiety, hard grief from losing my mother suddenly to cancer. The pregnancy fears layered on top of all of that.

The fears were so strong that I was relieved when I miscarried. I later discovered there's a name for what I had — tokophobia, the extreme fear of pregnancy and birth — but at the time I just thought I was completely broken.

On Dr David R Hawkins's Map of Consciousness, I was measuring 173. (I didn't know it at the time — I retrospectively mapped my number when I discovered his work in 2021.)

I just wanted the world to swallow me whole.

What changed it wasn't therapy. The level of therapy I imagined I'd need wasn't something I could afford — and as it turns out, therapy probably would've done jack shit anyway. What changed it was a lunch.

Meeting Chris

The lunch in Covent Garden.

In the year between my first and second pregnancies, I went to a Tony Robbins five-day event in Florida and made a close friend — another coach from the coaching academy where I trained.

Some months later we had lunch in Covent Garden. She mentioned that someone she knew had developed an intervention method, and was about to run his very first training, and that she thought it would be perfect for me.

I knew in my bones that I had to be there — it was like the universe spoke to me in a booming voice pointing at the table and saying you will be there!

The training was more than I could afford, but he said: don't worry, pay me when you can.

His name was Chris Millbank, and the method he'd developed was called Reflective Repatterning.

Chris's first training was a handful of people in a room in Coventry. Most of the others were therapists; I'd just left a marketing job. I was the odd one out for sure. And then he taught us the method, and something clicked for me more than for anyone else in that room.

Chris had channelled the seed of the work — literally, downloaded onto a beach in the Canary Islands. What he had was brilliantly intuitive but lacking structure. Because I'd come from brand strategy and behaviour change, I could see the architecture problem immediately. I started sketching templates and frameworks during the training itself.

Over the months that followed — three 1:1 sessions with Chris, plus the DIY clearance work I was doing on my own — my Hawkins number moved from 173 to about 205. That's the boundary between Pride and Courage.

I wasn't completely fixed. But I had something I'd never had before: courage. By the time I fell pregnant the following January, I was still terrified, but this time I was no longer wanting the world to swallow me whole. Instead, I was thinking I can do this — I just need to figure out how.

Developing the method

Two years building it with Chris. Sixteen developing it since.

A few weeks after the training, Chris approached me. He'd seen how I was talking about the work and offering it to my clients — and he said: let's work together on this.

We worked together for two years. I helped him take Reflective Repatterning from a brilliantly intuitive but structurally lacking method into something that could be taught at a consistent level. We co-developed the advanced training. Built repeatable frameworks. I wrote the manuals. We ran trainings together. Recorded podcast episodes. Started building it into a real methodology.

Chris is one of the most genuinely gifted healers I've ever met. He's also a free spirit. The systematising work — making the trainings consistent, making the manual reliable, making the experience repeatable — clashed with his deepest value: freedom. He didn't want to be pinned down. But without that work, the method couldn't grow.

Then Chris became seriously ill, and he needed to focus on himself. Which he did.

But during that time, he made a decision. He posted publicly on Facebook that he was handing the work over. He gave Reflective Repatterning to me, and to the world. Anyone could take it and do whatever they wanted with it. He trusted me to take it forward. To be its guardian.

I knew immediately I needed to rename it. People associated Reflective Repatterning with Chris — and rightly so. To take it forward as my own development of the work, with my own additions and refinements and structure, I needed a clean name. So I did what any self-respecting marketer does: I gave it a name that does what it says on the tin.

Head Trash Clearance.

I'm not the creator of the seed of this method — that was Chris Millbank. I'm the architect of what it became.

For sixteen years since the handover, I've continued developing it. The wound healing layer. The Absolute Healing process. The six-dimension framework. The Ladder of Growth as the measurement layer. The training pathway. The Clearance Club. The four books. The ecosystem.

Some of that came from refining what Chris originally taught. Most of it came from sixteen years of clinical practice — hundreds of 1:1 cases that taught me what worked, what didn't, and how to structure the work to get maximum results in less time. Efficiency is my middle name — I can't help myself.

The method as it exists today is a long way from the version I learned in that room in Coventry. But the seed is still there. And the lineage matters.

What business brought

Three things business taught me that healing usually doesn't do.

I came into this work with an unconventional skillset. Most healers come from psychology, therapy, or spirituality. I came from fifteen years of brand strategy, ten of those in retail and consumer products — fixing failing brands, leading commercial turnarounds, running a management buyout.

Three things from that career shaped how Head Trash operates.

Crisis fixing.

In my previous career, I was often brought in to solve crises. Brands losing key retail listings. Sales falling off cliffs. Operational breakdowns about to take companies down with them. Identify the actual problem fast, get to the root cause, put things back on track before the damage compounds.

Same skillset I bring to clients now. Most people come to this work in some kind of personal crisis. The work is the same: identify what's actually causing it, get to the root, clear it, recalibrate.

"I'm drawn to people who have something they want fixing. Unravel it, solve the problem, get back on track."

Streamlining.

In business, time is money. Efficiency wasn't optional — it was the difference between survival and not. One of my career achievements: reducing product sourcing times from 9–10 months to 5. That kind of streamlining changed how the entire business operated.

Same drive in everything I build now. Why should personal change take years when you can achieve profound shifts in weeks? Especially a pregnant woman with tokophobia — that due date isn't going anywhere.

"Why spend months or years sorting out a problem when you can do it in weeks?"

Data tracking.

In business, everything is measured. Sales figures. Product timelines. Brand metrics. Conversion rates. The numbers don't lie — they tell you whether what you're doing is actually working.

Same approach with personal transformation. I track progress rigorously. Spreadsheets. Charts. Hawkins Map of Consciousness assessments. The Ladder of Growth framework. Before-and-after mapping for every client. This level of measurement is genuinely unusual in personal development.

"You don't have to take my word for it. The data does."

This is what I mean when I describe myself as a Growth Architect — someone who designs and builds the structures that make growth happen, then measures whether growth is actually happening. Not a therapist with a busy practice. Not a coach with a curriculum. An architect, building the systems.

The ecosystem

The ecosystem I've built (so far).

Head Trash is part of a connected ecosystem of three brands, each doing a different job.

The mothership

Head Trash.

The home of Head Trash Clearance for self-healers and organisations. The Clearance Club, the wound healing programmes, the books. The methodology and the practitioner training live at headtrashclearance.com

Perinatal application

Fearless Birthing.

For pregnancy, birth fear, tokophobia, and perinatal mental health. Powered by Head Trash, with its own products and practitioner pathway. Home of the Fear Free Childbirth podcast — 2M+ downloads.

Visit Fearless Birthing →
The measurement layer

Ladder of Growth.

The standalone measurement framework. Independent of the method — usable alongside any therapeutic or developmental work. The accountability layer the personal development field has been missing.

Visit Ladder of Growth →

The books

The books.

The Head Trash work is documented across four books — three standalone, one early — that show the methodology evolving across fifteen years.

Clear Your Anxiety For Good book cover
The most recent

Clear Your Anxiety For Good

Does what it says on the tin.

The current method in full, with the six-dimension framework and an anxiety-specific application. Pairs with the 1:1 programme.

Betrayed By Your Biology book cover
REPRODUCTIVE FEAR

Betrayed By Your Biology

Tokophobia + reproductive fear

On reproductive anxiety and tokophobia — the hidden fear that controls many women's lives without them having a name for it.

Clear Your Head Trash book cover
The how-to

Clear Your Head Trash

The method, laid out

Where the method was first written down for general audiences. Five dimensions of head trash (the sixth came later). Buy this if you want the method in your hands.

Fearless Birthing book cover
Where it all began

Fearless Birthing

The birth of all of this

The first book where I shared the method in writing — written for pregnant women, useful for anyone clearing fear. The book that birthed all of this work.

The personal stuff

The nosey version (for those of you that want the personal stuff).

You clicked the About page. Some of you wanted credibility. Some of you wanted to know whether I'm someone you could see yourself working with. This bit's for you.

I live in the south of France.

Brexit refugee. Moved just before the pandemic. Cypress trees, slow Sundays, decent bread. There's a row of trees on the drive to my supermarket that I'd quite happily look at forever. Every time I see them I get a little happier about life.

Two teenage daughters and a bossy border collie.

Both daughters are more interesting than I was at their age.

The collie is relentless and makes me take him out every morning. Without him I wouldn't be walking 5km a day. Very grateful he's bossy.

Half Welsh, half French.

I used to be the best Welsh speaker in my year at school. I don't speak it anymore — which is its own small grief. French and English do all the work now.

Oxford.

I was head tutor on Oxford University's disruptive digital marketing programme — invited because of the work I was doing with Head Trash at the time. The recognition was lovely. The pay was rubbish. The distraction from the actual business was significant. Some prestige isn't worth what it costs.

My superpowers.

Spotting head trash a mile away — especially the well-hidden stuff. Getting to the root of a crisis fast. Coming up with analogies out of thin air. Cooking dinner when the fridge appears to contain nothing.

The cooking superpower I've successfully passed to both my daughters. So when I'm fried and can't think of anything to make, they step in and produce something amazing out of the same empty fridge. Considering they're teenagers, that's pretty impressive.

Things I love more than I should.

  • Alliterations. The Clearance Club was nearly the Healing Hub — but the Clearance Club won.
  • Black-ops and spy thrillers. Violent and yet so good.
  • Whodunnits. I love a good problem to solve.
  • Cidre rosé with anchovy olives. Don't knock it until you've tried it.

Things you'll never find me doing.

  • Watching a Nicolas Cage film
  • Listening to heavy metal (70s prog rock — yes; metal — no)
  • Eating shop-bought sliced bread

The Queen songs thing.

In a coaching session a while back, someone told me I needed to start channelling my inner Queen. I took that and renamed every one of my 1:1 programmes after Queen songs. I Want to Break Free for the anxiety programme. Don't Stop Me Now for the Foundation. I Want It All for the Ascent. There's a whole catalogue.

If you spot Queen references on the site — and there are a few — that's where they came from. I love Queen. Everyone in this house loves Queen. Queen is constantly playing. If you don't like Queen, you and I might struggle to be friends.

My current obsession.

Hidden traumas. The wounds that don't have stories attached. The stuff that runs people from underneath without ever showing its face. That's the deep work I'm refining now — and it's already showing up in the Heal Your Hidden Wounds programme and the Absolute Healing layer of the method.

What drives me.

Two things, equally.

The first: continuing to work 1:1 with clients, because it's how the method stays alive. Every client teaches me something. Every case sharpens what I know about how this work actually lands. I refuse to give that up — it's not just service, it's research.

The second: building tools that let everyone else do this without me. Books, the Club, the programmes, the practitioner training, the measurement framework. So you can clear your own head trash, or work with a trained practitioner, without my diary getting in the way.

I see my job as the shadow hunter. I'm good at it. I can spot head trash a mile away. I can tell you what you need to do to clear it.

But you're the one who clears it. Not me. You.

Where to start

If you're still here, you're probably ready to do something with this.

There's no wrong door. People arrive at this work from all sorts of angles — the books, the podcast, press, a friend's recommendation, a search at 2am for why doesn't anything work for my anxiety. Wherever you've come from, the next step is probably one of these.

Take the Quiz.

Free baseline assessment. Tells you where most of your head trash is hiding. Five minutes.

Take the Quiz →

Join the Clearance Club.

Personalised clearing in an app. £49/month. The most accessible way to start using the method.

Explore the Club →

Work with me directly.

Six 1:1 programmes. From £750 to £7,777. For when you're ready to go deeper.

Work with Alexia →